It seems that with every dawning wedding season new trends emerge.
So what determines a wedding trend? Well we all do. Trends emerge by the programs we watch on television and the fashions we see both on the runway of New York and streets of our cities. Technology even helps to determine trends via social media (i.e. Pinterest, Instagram and refinery 29).
As we look forward to the 2013 wedding season three very distinctive trends or event styles have emerged as explained in detail by our colleague and friend Rebecca Dolgin, VP of Marketing Intelligence for theKnot.com at the recent WeddingMBA conference in Las Vegas. Rebecca defines these trends as MEGA TRENDS or White Hot Trends with good reason. They are not only visually beautiful, but also attainable by every bride on the planet no matter what your wedding size and budget. So let’s get started.
Trend # 1 – Twenties Glamour
Inspired from shows such a Downton Abbey and novels by F. Scott Fitzgerald like The Great Gatsby (now made into a movie), twenties glamour is all about the simplicity of simple silhouettes, luxurious fabrics like satin and silk and decor that is stately and elegant without being over the top. Bling takes on a whole new meaning with this trend where the accent pieces are well thought out and used strategically rather than blanketing a room.
Think monochromatic color palettes and the harmony of silver and gold working with shades of white, crème and ivory. The mood is fun, festive and oh – so – elegant as depicted by the image above from one of our recent events. It kind of reminds me of the movie “Somewhere In Time” starring the late Christopher Reeves and Jane Seymour.
Receptions are fun and festive (think the Prohibition era) with simple drinks (martinis, whiskey on the rocks, and Gin and Tonic) and LOTS of dancing!
Trend # 2 – Ritzy Ranch
Move over burlap….elegance is making its way to the farm with the use of natural elements. Sure, burlap and twine will probably continue to be used, but good-bye mason jars and HELLO milk glass, antique china, wire cages, wood planters boxes and lace, lace, lace.
Again the color palette will remain more on the neutral side with white and ivory reigning however we will see the use of more elegant elements too. Ambiance will be added with the use of candlelight and chandeliers, with finishing touches ranging from hand-stamped muslin favor bags to hand painted directional signs guiding guests from an activity to the next.
Trend # 3 – Hipster Chic
If you’re like me, the term “hipster” is new to you…it was to me. So let me define for you what is meant by “hipster”. Hipsters are a sub-culture of people in their 20′s -30′s who are independent thinkers.
They appreciate progressive thinking and while they appreciate and value tradition, they LOVE to put their own twist and spin on things; they are ALL about personalization and uniqueness. They are bold, energetic personalities and their events reflect that uniqueness. No cookie cutter weddings for this group. Color, personality and FUN reign with this trend group.
Interactive activities with this trend include interactive photo booths, kissing booths (a great honeymoon fund-raising idea), and board games, while culinary ideas extend to social hours before and after the ceremony (good-bye receiving line) and mobile food trucks after hours serving up everything from sushi to tacos.
So there you have it…the White Hot Wedding Trends for 2013.
Which trend do you identify with most? Are you a Gatsby Glamour gal, a romantic Ritzy Ranch kind of bride or are you too Hipster to be square? We’d love to hear your feedback.